Silver Mountain has a mascot. Why? To appeal to the kids, maybe. To be just like everyone else, more likely. It's none of our business... well, until they insist on it become a part of advertising for the new waterpark.
So, what should we do with Mo, the moose, so he is a useful tool in promoting the park. In the first spot we decided to have him talking, something mascots rarely do, in a normal voice. Just a moose, telling it like it is. Response was favorable.
Take two. Now that the waterpark is open, we have the option to shoot in the park. Mo is back, this time walking the walk. We really wanted a shot of the moose wiping out on the flowrider surf wave. We figured people would sit up and take notice, and it would be funny. So we created a spot around that. And Silver signed off on it. There were some concessions made, as there always are, and they weakened the overall concept, as they always do (Not to say good ideas don't come from any source. It's just that a pure and simple idea always seems the most effective and when other people, especially a client wanting the hard sell, starts to convolute or complicate things, the results are usually sad and less effective.), but we got our wipeout.
The shot included is Jeff in the moose costume just doing his job. Going above and beyond like he always does. After taking a shot in the mouth on the first take, he was back up and ready for another take, which he did. Would have done another if we needed it. He works hard for his money.
We had a lot of friends and family come up that day for the shoot. You can see some video of them and the park here. Check out the video titled Silver Rapids Indoor Waterpark Now Open.
