This is what it is to me.
1. It's visual communication using skillful combination of text and photography to represent an idea or concept.
2. It's research and deep thought.
3. It's typography, writing, photography, illustration.
4. It evokes emotion.
5. It's passionate.
6. It's thinking out of the box.
7. It's different.
8. It's having no fear.
9. It's creating something that is memorable and not boring.
10. It draws people into it.
11. It identifies who you are.
12. It captivates you.
13. It's an art.
14. It conveys a message that is clear and interesting.
15. It's about image. You can have a boring one or a COOL ONE. A boring one or a BEAUTIFUL one. You can have a horribly designed one that is totally unrecognizable. Or one that is totally MEMORABLE. One that GETS YOUR ATTENTION or one that makes you want to go to sleep. One that makes you look like you're a cheap company or one that makes you look like a MILLION BUCKS. It's all up to you. Guess what kind of image I like?
16. It's Simple.
17. It's a craft that deserves respect.
